The television programme that is presented by Bradley Walsh is back on ITV. The Chase has become that popular that the show is back for a 4th series. Well, we say is back although the series started on Monday 5th September at 5pm and airs every week.
The aim of the show is for contestants to answer general knowledge questions and to play their tactics smartly in the hope of them reaching the Final Chase, where thousands of pounds are up-for-grabs.
The Chase is sponsored by the new bingo brand, XBingo (read review), an online bingo site that is like the new guy in the neighbourhood. Daytime TV has quite a few bingo sponsors as it is and it looks like sponsoring The Chase was a smart move for XBingo. For a bingo brand to stand out it can be tough and for a new bingo brand it can be extremely tough. The idea is to try and get the message across that there is a new bingo site in town and by advertising on TV it can have very successful results.
Bingo brands such as Foxy Bingo (read review), ITV Bingo and Wonder Bingo (read review) have all sponsored TV programs themselves and there seems to be a pattern emerging. The programs are all aimed at adults, whether they are soap based or game show based and all are popular programs which means more viewers see the advertisement.
XBingo’s current promotions from 17th November 2011 are: Receive £5 FREE upon registration & receive an impressive 300% first deposit match bonus on any deposit over £10. The site offers free bingo, has low ticket prices and the site is very pleasing to the eye. The sites future defiantly looks promising.